chapter 4

Chapter 4 is logos and how it’s an effective argument. Logos is an effective argument because if you provide facts theirs no arguing with that. Facts are proven information that gives little room for the other side to have a counter argument. Unlike in pathos and ethos when you use logos in and its straight forward when you use it is straighter forward in an argument.

  An example the book gives you is statistics. Statistics can be very powerful in an argument due to the fact that the information is there in your face.  It’s hard to fight around it.

 People use statistics in my everyday life to try to prove their point. It’s used in politics to try to damage another political opponent’s image. Like an example is in presidential races. They often use statistics to point out a flaw in the opponent so his word carries less and less value. A fact by itself carries no value, but if you use it in a context it can become an argument. An effective one as well if used properly.