Chapter 4 is logos and how it’s an effective argument. Logos
is an effective argument because if you provide facts theirs no arguing with
that. Facts are proven information that gives little room for the other side to
have a counter argument. Unlike in pathos and ethos when you use logos in and
its straight forward when you use it is straighter forward in an argument.
An example the book
gives you is statistics. Statistics can be very powerful in an argument due to
the fact that the information is there in your face. It’s hard to fight around it.
People use statistics
in my everyday life to try to prove their point. It’s used in politics to try
to damage another political opponent’s image. Like an example is in
presidential races. They often use statistics to point out a flaw in the
opponent so his word carries less and less value. A fact by itself carries no
value, but if you use it in a context it can become an argument. An effective
one as well if used properly.